Everyone thinks you need 100,000 followers to make money.
Wrong.
I know someone making $5,200/month with 2,400 followers.
Another person: $6,800/month with 3,100 followers.
You don't need massive reach.
You need conversion infrastructure.
Let me show you the math.
The Formula
2,000 followers
× 15% email capture rate
= 300 email subscribers
300 email subscribers
× 5% conversion rate
= 15 buyers
15 buyers
× $47 product
= $705/month
That's from ONE product at ONE price point.
Now scale it.
The Real Strategy
Most people stop at one product.
That's the mistake.
Here's what actually works:
Month 1-2: Build the foundation
Post daily (build to 1,000-2,000 followers)
Free lead magnet (capture 10-15% as email subscribers)
Launch $27-$47 product
Goal: First $500-$1,000/month
Month 3-4: Add the mid-ticket
Keep posting (grow to 3,000-5,000 followers)
Email list now 500-800 people
Launch $97-$147 product for serious buyers
Goal: Hit $2,000-$3,000/month
Month 5-6: Introduce high-ticket
Still growing organically (5,000-10,000 followers)
Email list 1,000-1,500 people
Offer $997 1-on-1 or done-for-you service
Goal: Hit $5,000-$8,000/month
The Actual Math (Month 6)
Email list: 1,500 subscribers
Low-ticket ($47):
20 sales/month = $940
Mid-ticket ($127):
10 sales/month = $1,270
High-ticket ($997):
3 sales/month = $2,991
Total: $5,201/month
From 1,500 email subscribers.
You don't need 100,000 followers.
You need 1,500 engaged people who trust you.
Why This Works
1. You're not dependent on the algorithm
Social media reach is unpredictable.
Email reach is yours.
If you send an email to 1,500 people, 450-600 open it.
That's guaranteed visibility.
2. You're monetizing multiple ways
One customer can buy all three tiers:
$47 starter product
$127 complete system
$997 done-for-you service
That's $1,171 from ONE person.
Not $47 from one person.
3. You're building a real asset
Followers can disappear overnight.
Email list is yours forever.
Platform bans you? Your list stays.
Algorithm changes? Your list doesn't care.
What Stops Most People
"I need more followers first."
No. You need a system first.
Build the monetization infrastructure at 500 followers.
Then grow into it.
"Nobody will buy from me with a small audience."
People buy based on trust, not follower count.
500 engaged followers > 50,000 random followers.
"I don't know what to sell."
Solve one specific problem.
Package it as a guide, template pack, or toolkit.
Price it at $27-$47.
Launch it.
The 2,000 Follower Roadmap
Week 1-4:
Build to 500-1,000 followers.
Create free lead magnet.
Start capturing emails.
Week 5-8:
Build to 1,500-2,000 followers.
Create $27-$47 product.
Launch to your email list.
Goal: 5-10 sales.
Week 9-12:
Keep growing.
Keep emailing.
Optimize your offer based on feedback.
Goal: $500-$1,000/month.
Month 4-6:
Add mid-ticket offer.
Grow email list to 800-1,500.
Hit $2,000-$5,000/month.
Why Small Audiences Win
They're easier to serve.
Easier to understand.
Easier to convert.
You can talk to every single person who buys from you.
You can improve based on real feedback.
You can build a loyal community.
At 100,000 followers? You're just a number.
At 2,000 followers? You're a trusted resource.
What I'm Launching Friday
The complete system for doing exactly this.
How to build the infrastructure.
How to capture emails.
How to create offers.
How to convert without being pushy.
How to scale sustainably.
All in one place. All beginner-first.
Friday, 9 AM EST.
See you tomorrow.
— Money Minded
P.S. You don't need 100k followers to make $5k/month. You need 2,000 engaged followers and a conversion system. I'm releasing that system Friday. Keep your inbox open.