💸 I broke down 50 accounts making $10k+/month

I spent 6 hours analyzing 50 accounts making $10k+/month.

Different niches. Different platforms. Different strategies.

But every single one had the same thing.

Not a huge following.

Not viral content.

Not expensive tools.

Something simpler.

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They all have a clear value ladder.

Let me explain what that means.

They build an audience.

Hit 5,000 followers.

Then try to sell a $500 course.

And wonder why nobody buys.

Here's the problem:

You're asking for too much, too fast.

A stranger isn't going to give you $500.

They don't know you yet.

They don't trust you yet.

You need to build that trust in stages.

A value ladder is a series of offers at increasing price points.

Each offer builds trust for the next one.

Here's what it looks like:

Step 1: Free (Lead Magnet)

Give away something valuable for free.

No email opt-in walls. Just instant value.

Examples:

Goal: Get them into your world.

Step 2: Low-Ticket ($19-$47)

Once they trust you from the free stuff, offer something small.

Examples:

Goal: Turn a follower into a buyer. (This is the hardest step. Once someone buys from you once, they're way more likely to buy again.)

Step 3: Mid-Ticket ($47-$147)

After they buy the low-ticket offer, upsell them to something bigger.

Examples:

Goal: Maximize revenue per customer.

Step 4: High-Ticket ($500+)

For your best customers, offer premium services.

Examples:

Goal: Serve your most committed clients at the highest level.

It matches buyer psychology.

People don't jump from stranger to $500 purchase.

They test you first.

$27 product = low risk test.

If they like it? They'll buy the $97 product.

If they love that? They'll buy the $1,000 coaching.

It maximizes lifetime value.

Most creators make one $27 sale and stop.

That's $27 per customer.

With a value ladder:

Same customer = $624 in revenue.

Here's exactly what I use:

Free: 550 ChatGPT Prompts for Business

People get value instantly. No friction. They trust me.

$27: Luxury Clip Pack (15,000+ clips)

Low-risk purchase. They see I deliver quality.

$47: AI Business Operating System

They already bought the $27 pack. This is a no-brainer upsell.

$997: 1-on-1 Business Setup & Automation

For people who want hands-off implementation.

The result?

Average customer value: $180

Not $27. Not $47. $180.

Because they climb the ladder.

You make one sale. That's it.

Customer pays $27. Leaves. Never comes back.

You have to constantly find new customers.

That's exhausting. And expensive.

With a value ladder:

You make one customer. They buy multiple times.

You focus on serving them better, not finding new people.

It's more profitable. And more sustainable.

Every single one I analyzed had this structure.

Some sold:

The format didn't matter.

The structure did.

Free → Low → Mid → High

That's the pattern.

Step 1: Create your free lead magnet

One valuable thing. Give it away. Build your list.

Step 2: Create your $27-$47 product

Solve one specific problem. Make it easy to say yes to.

Step 3: Plan your mid-ticket offer

What's the natural next step after your low-ticket product?

Step 4: Think about high-ticket (later)

Don't rush this. Build it once your low and mid are working.

Don't build all 4 at once.

Start with free + low-ticket.

Get those working.

Then add mid-ticket.

Then add high-ticket.

One step at a time.

You stop chasing new customers.

You start serving existing ones better.

Revenue goes up. Stress goes down.

And your business actually scales.

See you Saturday.

— Money Minded

P.S. The accounts making $10k+/month aren't making it from one $47 sale. They're making it from a value ladder that turns one customer into $150-$500 in lifetime value. Build yours. Scale smarter.