I used to think reading more business books would make me rich.
So I read everything.
Gary Vee. Grant Cardone. Tim Ferriss. Robert Kiyosaki. Alex Hormozi.
Filled 3 notebooks with notes.
Made $0.
Then I stopped reading for inspiration and started reading for implementation.
Everything changed.
Here are the 3 books that actually made me money, and why most business books are a waste of time.
The Problem With Most Business Books
They're written by people who made money once, ten years ago.
And now they make money selling books about making money.
The advice is either:
Too vague ("just hustle harder")
Too outdated (strategies from 2010)
Too complicated (for companies with 50 employees, not solopreneurs)
You finish the book feeling inspired.
Then you sit down to actually build something and realize you have no idea where to start.
That's not learning. That's entertainment.
The 3 Books That Actually Changed My Income
These aren't the most popular books.
They're the ones that gave me frameworks I could use immediately.
BOOK 1: "$100M Offers" by Alex Hormozi
What it teaches:
How to create offers people can't say no to.
Why it made me money:
Most people focus on traffic. Hormozi focuses on the offer itself.
He breaks down the formula for making something so valuable that price becomes irrelevant.
I used his framework to redesign my $47 digital product.
Changed the positioning. Added bonuses. Rewrote the sales copy.
Revenue jumped 340% in 30 days.
Same traffic. Better offer.
Key takeaway:
"Make people an offer so good they feel stupid saying no."
Best for:
Anyone selling anything. Coaches, course creators, product sellers, service providers.
Read this if:
Your traffic is decent but your conversion sucks.
BOOK 2: "Dotcom Secrets" by Russell Brunson
What it teaches:
How to build sales funnels that actually convert.
Why it made me money:
Before this book, I thought a funnel was just "landing page → checkout."
Brunson shows you the psychology behind why people buy, and how to structure your entire customer journey.
I used his "Value Ladder" concept to build a product ecosystem:
Free lead magnet (10 ChatGPT prompts)
Entry product ($27 clip pack)
Mid-tier product ($57 blueprint)
High-ticket offer ($1,000+ coaching + automation)
Now every customer can ascend through my offers.
My average customer value went from $47 to $180.
Key takeaway:
"People don't buy products. They buy better versions of themselves."
Best for:
Anyone building a digital business with multiple offers.
Read this if:
You're stuck at one price point and don't know how to scale revenue per customer.
BOOK 3: "The Lean Startup" by Eric Ries
What it teaches:
How to build, test, and validate fast without wasting time.
Why it made me money:
This book killed my perfectionism.
Ries teaches "Build-Measure-Learn."
Launch fast. Get feedback. Iterate.
I used to spend 3 months planning products.
Now I build an MVP in 1 week, launch it, and let the market tell me if it's good.
My first "quick launch" product took 6 hours to build and made $1,200 in the first week.
If I'd waited to make it "perfect," I'd still be planning.
Key takeaway:
"The only way to win is to learn faster than anyone else."
Best for:
Overthinkers. Perfectionists. People stuck in planning mode.
Read this if:
You've been "working on" the same idea for 3+ months without launching.
The Books Everyone Recommends (That Didn't Help Me)
Let me save you time.
"Rich Dad Poor Dad" by Robert Kiyosaki
Great mindset book. Zero actionable steps. You'll feel motivated for 3 days, then nothing changes.
"The 4-Hour Workweek" by Tim Ferriss
Written in 2007. The strategies are outdated. Virtual assistants and lifestyle design sound great until you realize you still need a business that makes money first.
"Crushing It!" by Gary Vaynerchuk
Gary's advice works if you want to be Gary. If you don't want to post 47 times a day and build a media empire, this won't help you.
"Think and Grow Rich" by Napoleon Hill
Classic mindset book. But it's from 1937. The internet didn't exist. Online business didn't exist. It's philosophy, not strategy.
"The E-Myth Revisited" by Michael Gerber
Great if you're running a traditional small business (restaurant, retail shop). Useless if you're a solopreneur building a digital brand.
The Real Secret Nobody Tells You
Books don't make you money.
Implementing what's in them does.
I know people who've read 100+ business books and make $0.
I know people who've read 3 books and make $50k/month.
The difference?
They stop reading when they find one good idea and execute immediately.
Most people keep reading because it feels like progress.
It's not. It's procrastination disguised as learning.
The Framework I Use Now
Here's how I approach business books today:
1. Read with a pen
Underline. Circle. Star. If something makes you think "I could use this," write it down immediately.
2. One idea per book
You don't need to implement everything. Extract ONE framework and build around it.
3. Implement within 48 hours
If you can't apply something within 2 days, you probably won't ever apply it.
4. Stop reading when you have clarity
If a book gives you an idea you want to test, stop reading and go build it. The rest can wait.
What You Should Do This Week
If you haven't read any of the 3 books I mentioned, pick one.
Not all three. ONE.
Read it this week. Extract one framework. Apply it immediately.
Then come back and read the next one.
You'll make more progress implementing one idea than consuming ten books.
My Reading List for 2025
Here are the books on my list this year:
"Building a StoryBrand" by Donald Miller (for better messaging)
"$100M Leads" by Alex Hormozi (for traffic strategies)
"Influence" by Robert Cialdini (for understanding buyer psychology)
"The 1-Page Marketing Plan" by Allan Dib (for clarity and focus)
I'll read them. Extract the gold. Build around it.
That's the system.
The Truth About Business Books
Most of them are blog posts stretched into 250 pages.
You can usually get the core idea in 20 pages.
But the 3 books I mentioned? They're dense with frameworks.
You could build an entire business around one chapter.
That's the difference between a good business book and filler.