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You’ve Hit Capacity. Now What?
You built your business by saying yes to everything. Every detail. Every deadline. Every late night.
But now? You’re leading less and managing more.
BELAY’s eBook Delegate to Elevate pulls from over a decade of experience helping thousands of founders and executives hand off work — without losing control. Learn how top leaders reclaim their time, ditch the burnout, and step back into the role only they can fill: visionary.
It’s not just about scaling. It’s about getting back to leading.
The ceiling you’re feeling? Optional.
Either sell extremely expensive to a select few or sell something super cheap to everyone..
Most creators try to sit in the middle.
They price “kind of” premium while targeting “kind of” everyone.
The results? Confusion, low conversions, and slow death by indecision.
There are only two clear winning paths:
1) High-ticket to a select few
Sell big offers to a small number of customers.
You trade volume for value. One sale pays the bills. Marketing focuses on trust, proof, and transformation.
2) Low-ticket to the masses
Sell cheap, repeatable products at scale.
You trade margin for volume. Marketing focuses on funnels, virality, and conversion optimization.
Both work. Both require discipline. Both require clarity.
What the middle looks like
Price is “not too expensive” and “not cheap enough.”
Offers are vague and don’t solve one specific problem.
You get low conversion rates, average retention, and slow growth.
This is where most small creators die. They waste time iterating features instead of choosing a strategy.
How to pick your lane (fast)
Decide whether you want depth (high-ticket) or breadth (low-ticket).
Build an offer that matches that choice — specific outcome, clear price, obvious buyer.
Align your content to that buyer: long-form persuasion for high-ticket, bite-sized funnels for low-ticket.
Measure ruthlessly and double down.
If you can’t pick, pick something temporary and test. But don’t stay undecided.
Examples that work
High-ticket: 1-on-1 coaching, done-for-you services, signature programs. Price to reflect transformation.
Low-ticket: templates, prompt packs, micro-courses, subscriptions. Optimize for funnel + scale.
Both require one thing: a clear promise people can understand in under 5 seconds.